The Bite Magazine - issue 16

S ony, one of the world’s leading electronic companies, brings us the next generation in television display technology with the ZD9 series BRAVIA 4K HDR TV. This new advanced Sony TV brings “4K High Dynamic Range (HDR) to a whole new level with ultra-con- trast and even more realistic accurate colour in order to express what the content creators really intended.” With a newly developed 4K HDR Pro- cessor X1 Extreme and Backlight Master Driver, the new ZD9 series BRAVIA 4K HDR TV attains extraordinary contrast and extremely accurate wide colour expression. It offers an even more impres- sive visual experience with more depth, texture and realism on the screen than was previously possible. The great thing about the 4K HDR Processor X1 Extreme is that it has an additional Sony-exclusive database for noise reduction. It does this by search- ing through thousands of picture patterns and using dual database processing, it removes unwanted noise and up-scales every image to a super clear 4K image. The Backlight Master Drive boosts technology by allowing the HDRTV to expand brightness and con- trast even further in order to truly tap into its full potential. It also combines a dense LED structure with a super accurate lighting algorithm and unique optical design. The ZD9 series BRAVIA 4K HDR TV can run on Android TV thanks to Sony’s exclusive user inter- face. From live TV broadcasting to Internet video services, the new seamless user interface Content bar includes enhanced content navigation along with voice search. It also features genre filtering function (depending on the region you live in) so instead of selecting a programme from a bunch of channels, users can easily choose from their favourite genre such as sports, music, news, and so on. Available in 65-inch, 75-inch and 100-inch models, the ZD9 series BRAVIA 4K HDR TV is compatible to receive and process the new video standard signal with higher brightness, higher contrast and vibrant colour via Internet video services, HDMI and USB port; includes X-tended Dynamic Range PRO to produce better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. Its brightness range is three times more than that of a conventional LED-backlit TV and enhances any source to near HDR quality with a wider range of brightness; features vibrant, expanded colour with TRILUMINOS Display; and the 100-inch model comes with floor stand/table- top stand while the 65-inch and 75-inch comes with table-top stand only. www.sony.co.uk Images courtesy of Sony Sony Launches the BRAVIA Z Series as Ultimate 4K HDR TV bite gadgets