The Bite Magazine - issue 16

B ugatti may have been a French car manufacturer of high-per- formance cars when it was first founded by Ettore Bugatti in 1909 but there is no denying that he and Giorgio Armani have one thing in common – their Italian heritage. So it was natural for the fashion designer to collaborate with the car brand now operating under the Volkswagen Group to create an artisanal capsule collection of small leather goods and refined cloth- ing. It is the first time that the Italian and French brands have come together to promote a vision of dynamic and timeless elegance. One of the reasons for the collaboration was to offer their respective customers products that are distinguished by top-quality materials and the skill evident in their creation. The Giorgio Armani for Bugatti capsule collec- tion is made for sophisticated men who constantly seek out exclusive luxury. “It was very natural to come together with Bugatti. We both worship things that are made well, made to last, created out of the best materials. The capsule condenses this encounter in a series of clothes and accessories designed to be worn by men who only look for the best and who live an active and dynamic lifestyle,” said Giorgio Armani. Wolf- gang Dürheimer, President of Bugatti Automobiles S.A.S said, “Cooperation with Giorgio Armani is a great honour for us. When one of the most influential and highly recognised fashion and lifestyle brands and the most exclusive super sports car brand in the world, which has its roots in art and design, join forces, this is an unusual, exciting and inspir- ing project. The result is an extremely well-made combination of the style and perfection of Giorgio Armani and the Bugatti brand DNA.” The capsule collection which will be launching for autumn/winter 2016-17 ref- erences the iconic motifs of the Bugatti brand. You’ll see the horseshoe-shaped GIORGIO ARMANI BUGATTI As Giorgio Armani and Bugatti come together to collaborate on the Giorgio Armani for Bugatti capsule collection, Jada Brookes find out what the collection entails. Images courtesy of Giorgio Armani and Bugatti for bite men