The Bite Magazine - issue 16

Sparkles in Hatton Garden Bringing a more affordable collection to the masses, Jada Brookes discovers what Tresor Paris’ new diamond store in Hatton Garden has to offer potential buyers. I t wasn’t just the gap between dia- monds and luxury fashion jewellery that creative director Lilian Lousky bridged when she first created renowned jewellery company Tresor Paris in 2010. She also decided to bring her work home recently and incorporate a few diamonds into her 1930s home with the door handles being one of the features set in the precious stones. Since its inception,Tresor Paris has maintained a well-deserved reputation for offering a vast collection of exquisite diamond and crystal pieces and also for design- ing timeless jewellery in both classic and contemporary settings.With collections that consist of shimmering diamonds, colourful precious stones, pretty pearls, 18 carat gold plated sterling silver and stainless steel, and the iconic glittering Tresor Paris crystals, it is no surprise that the brand holds numerous industry acco- lades. These include Industry Trailblazer in 2012; Business Big Shot in 2013; and Professional Jeweller Hot 100, as well as Retail Jeweller Awards: British Jewellers’ Association Supplier of theYear and Mar- keting Campaign of the Year in 2012; and Nominated Jewellery Brand of the Year in both 2012 and 2013. With links to celebrities such as Justin Bieber, Ronan Keating, Nicole Scher- zinger and Emma Watson as well as collaborations with designers including PPQ, Corrie Nielsen and Fyodor Golan, Tresor Paris is simply the go-to jeweller for designing bespoke pieces for many of the fashion designers’ London Fashion Week shows. Having launched their new diamond store in the heart of Lon- don’s diamond district Hatton Garden, it was the perfect timing to launch a more affordable diamond collection that includes classic engagement rings, stunning set diamond pieces in a mid-range price bracket as well as spec- tacular one-off large diamonds. “We are delighted to have opened our first store in a location that has been so special to us for many years,” Salim Hasbani, Director of Hasbani UK commented.“As diamonds are the basis of the Hasbani family heritage we’re very excited to draw upon these decades of knowledge and share our expertise with visitors to Hatton Garden. Despite recent troubles that have occurred in the area we’re determined to look ahead to the future and this store marks a new beginning for us as well as our neighbouring shops.We hope that people around the world enjoy wearing these pieces as much as we have taken delight in creating this special col- lection of jewellery.” While potential customers ‘window shopping’ will be greeted by their stunning array of engagement rings sur- rounded by other special pieces in the seasonally changing window display, the larger more spectacular pieces glistening and sparkling from afar will invite other visitors to browse further. For couples starting on their potential journey to marriage, the reasonably priced ‘240’ sweetheart collection of engagement rings include a choice of stunning soli- taires with a single diamond or trilogy rings with three equal size diamonds.The ‘number’ behind the title of the collec- tion is taken from the 240 reasons why young couples love each other including love quotes such as ‘the way you smile’ and ‘the way you inspire me’ and finishing with the 240 th reason which is simply ‘for being you’.Tresor Paris has made it their business to understand that everyone’s reasons are special and individual to them so have transcended this into their collection of diamond rings. The slightly more luxurious ‘12’ selection of classic jewellery is made up of pieces that can be worn to special occasions in the thousand pound price bracket. It is said on average that there is a special occasion each month that a woman goes to who owns beautiful sparkling pieces like these. It’s a time when the lady wants to feel special and sparkle whether it is a ball, a romantic rendezvous, a dinner party or a wedding. Pieces in this collec- tion include a yellow gold tennis bracelet with the diamonds embedded along the chain for definitive elegance and would be perfect to pair with the matching yellow gold and diamond stud earrings. Or for those who are after the serious collector’s jewellery or loose stones, there is the one in a million ‘7’ collec- tion, named after Grenville St which houses those really rare one-off show- pieces. These incredible and impressive one-off large diamonds and stones have been meticulously laboured into exqui- site creations. For example, the 226 carat topaz on an 18 carat white gold pendant three-piece chain surrounded by tiny dia- monds will just simply take your breath away.Appointments are required to view these very rare stones. As well as their London store, Tresor Paris jewellery collections are carried in stockists such as Beaverbrooks, Ernest Jones, Peter Jackson, Forum Jewel- lers, Garnier the Jewellers and Michael Roberts. www.tresorparis.co.uk bite jewellery