The Bite Magazine - issue 16

S óley Icelandic Beauty Beauty Editor Giovanna Zac was invited to discover the beauty and spirit behind the luxurious Sóley Organics brand. L aunched in the UK in April this year, Sóley Organics is an organic brand from Iceland. With many years of skin care and cosmetic traditions it has finally reached our shores and is available to the public. Iceland is one of the countries that have managed to keep its environment intact and pure. It is one of the most rural places on earth, and it is no surprise that the spirit of Sóley Organics is to respect and embrace the tradition and natural culture of its land. Founded by Icelandic actress Sóley Elias- dóttir in 2007, the origins of the brand derive from her great-great-grandmother, Thorunn, who passed the tradition of healer and herbalist to her son Erlin- gur who in turn passed it on down the family line.The idea of having some sort of druid ancestor attached to this brand is really appealing to me and it manifests this throughout their entire cosmetic range. The inspiration behind the brand is in connection with the nature of the island and their plants. In fact there are four main wild Icelandic ingredients used in each of their products which are the signature of the brand: Yarrow , for its ancient and powerful calming and healing effects which is great for opening up pores and improving skin appearance as well as reducing the first signs of ageing. Bearberry Extract , for its brightening effects and also a well renowned herb for healing skin damage caused by UV rays. It is a great ingredient that supports bite beauty Organics Photography by The Bite product team