The Bite Magazine - issue 16

the unwavering love and support of a strong family. “I’m not going to pretend it’s easy; I am a new mother and launched the new business in the same year. I’ve invested my time and own money into my business so it is more of a risk, but I’m confident in business as I have so much experience. I am enjoying every moment and am finding it very reward- ing, my motto in life is to enjoy what I do. I’m also lucky to have a strong team and a very supportive family, my husband Jon was behind me all the way.To make it work you have to have a strong partner- ship – I truly believe that behind every business there is a strong partner! His support has allowed me to juggle both the birth of my business and my baby,” Choi told Ella at ella-lapetiteanglaise.com . However, it should be said that Lucy and Jon also very recently welcomed their second baby this past February, a little boy named Harrison. Ergo, life has become an even bigger balancing act for this busy business mum of two. “It’s hard to juggle. I want to be a good mum and I want to be running the business - I want to be everywhere,” she told HELLO! Magazine. And everywhere she is. Her storefront boutique on London’s posh Connaught Street has been a huge success, and provides an enchanting oasis for shoppers and clients to come and try her pieces from her latest collections, which now include a line of matching clutches to complete any accessories needs and looks. I personally had the opportunity to visit the store before my relocation back to the States, and I can attest to the fact that it was truly hard to walk away without wanting to buy every single pair of shoes there. From her current line-up, I am most coveting the Shaftsbury Camo Ponyhair flat, the Jagger Black and White Pony clutch and the stunning Sienna Over-The-Knee black leather boots. It’s incredible what this positive and pas- sionate lady has created for herself and mostly on her own without directly fol- lowing in her uncle’s famous footprints. She’s been able to educate and apply what she’s learned and create something truly unique and prosperous. Something she cannot feel anything less than proud to call her very own; her drive, vision and gumption are something to be admired. Like her famous uncle, Lucy Choi has proven she knows what women want and isn’t about to stop supplying to those needs any time soon. Shoes, shoes, glori- ous shoes! They can lift you up, or keep you well grounded, help you show off a pedicure, or keep your toes nice and warm. But in whatever way you choose to adorn your feet, just make sure you give them the chance to be shod in one of the best, and that my friends, is a pair of Lucy Choi London shoes. www.shoplucychoilondon.com bite shoes