The Bite Magazine - Spring 2016 - Issue 15

iPad Pro and Apple Pencil are the closest we’ve ever been able to get in the digital world to actually drawing on paper.” Alex Valdman, Head of Design for Rapha com- mented, “I’ve done everything including designing the latest cycling collection on iPad Pro. It goes with me everywhere, and has not only replaced my laptop, but my paper notebook as well. For the Rapha design team, iPad Pro will become standard issue.” While Stephen Gates, U.S. Head of Design for Citi Global Con- sumer Banking said, “At Citi, iPad Pro is truly transforming how we work. iPad Pro and Apple Pencil have played a huge part in the new Citi Design team’s work to create new innovative customer expe- riences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world.” With more advanced display technolo- gies, the 9.7-inch iPad Pro now features True Tone display which uses new four-channel sensors to dynamically adjust the white balance of the display to match the light around you for a more natural and accurate, paper-white viewing experience. The Retina display is 25 per cent brighter and 40 per cent less reflec- tive than iPad Air 2 so that the content is much easier to see indoors and out. Using the same wider colour gamut as the iMac with Retina 5K display, the colour saturation is 25 per cent greater on the iPad Pro, therefore providing more vivid colours. Even more, a custom timing controller, photo alignment and oxide TFT delivers incredible colour, con- trast and clarity while Night Shift in iOS 9.3 uses the iPad Pro’s clock and geolo- cation to automatically adjust the colours in the display to the warmer end of the spectrum after dark which may just help you to get a better night’s sleep. The 9.7-inch iPad Pro in a colour choice of silver, space grey, gold and a new rose gold metallic finish will be available from late March 2016. www.apple.com/uk/ipad bitegadgets