The Bite Magazine - Spring 2016 - Issue 15

The Science Behind Can scientific research and the power of plants work together to achieve the best results in skin care treatments? Beauty Editor Giovanna Zac puts this question to the test with the latest state-of the-art skin care creams from Clarins. The Journey Behind The Cream One of the most interesting stories behind the making of skin care prod- ucts is the new Clarins Multi-Active skin care range and the journey behind this success. At the beginning of the industrial revolution cosmetics pioneers had the opportunity to create an idea of beauty related to the emancipation of women which resulted in a demand for mod- ernisation not only in fashion but also in skin care and beauty products, a demand needed to sustain and compliment female achievements and positions in the new modern world. From Elizabeth Arden in 1910, Lancôme in 1931, Estée Lauder in 1946 to Clarins in 1954, these pioneers understood what women wanted and were able to cater for them.Their philos- ophy and legacy has grown from strength to strength, achieving the most incredi- ble results throughout years of studies and experimenting, allowing us to enjoy some of the best skin care and make-up products today, while creating the basis for modern and younger brands to be inspired and be able to accomplish and put together their own range. The Science Behind The Cream The making of this skin care and the powerful alliance between science and nature life-force started in 1988 as a beauty treatment for women in their 30’s. Nearly 30 years later, Clarins launched their latest version of the range with an improved formula thanks to the latest discoveries and skin studies. The latest range of Multi-Active started as a result of a marketing research in which Clarins asked women worldwide what affected their beauty and skin conditions the most, to which many answered ‘stress and lack of sleep’. Scientific researches proved that in fact both stress and lack of sleep causes overproductions of free-radicals which affect the way the skin looks and eliminates what it is good for healthy skin: Fibroblast. These cells look after our skin conditions, including appearance, tone, softness and youth by producing collagen and elastin which when we’re under stress can cause the skin to look dull, tired and dry, leading to the appearance of fine lines .To help and restore such a vital support, Clarins labs have looked, researched and turned to nature for an answer and concluded that plants such as encapsulated Teasel Extract can penetrate those cells helping them to revitalise and stimulate tired, stressed skin while fighting free radicals together with the help of Clarins’ Anti-Pollution Complex and other plant key ingredients. The passage to such an achievement is quite complex and a bit science fiction, but the all very important results speak for themselves. Multi-Active Day And Night The Multi-Active Day-Time Cream is an anti-stressed treatment created to relieve the skin of the damaging effects that stress can cause. Stress creates an over production of a hormone called CRH, which is why we often get a dull, dry complexion and appearance of fine lines. Clarins labs have discovered that by using organic Myrothamnus Extract the stress-effect can be alleviate. This plant, originated in South Africa, has the power to tolerate extreme dry weather conditions thanks to its own capability to reproduce a hydrating substance that is able to reintegrate water and prevent stressful dehydration. Together with organic Kiwi Extract and Shea Butter to nourish and comfort the skin; Hyaluronic Acid Complex for moisture; and Clarins’ exclusive Anti-Pollution Complex, this cream will also help to restore radiance, softness and youthful looks. Multi-Active Night-Time Cream Created to reduce the negative effect that lack of sleep has on our skin, the Multi-Active Night-Time Cream helps to prevent and improve the appearance of fine lines.The study of Botanical New Californian Poppy Extract by the Clarins labs has proved to be the answer to alle- viate the harmful melatonin hormones that form when the repair process of the skin is reduced by lack or very little sleep. The Poppy flower has the power to regenerate itself during the night and its beneficial effects are exactly what the skin needs to stimulate on the produc- tion of collagen, and fight harmful free radicals, resulting in smooth and youth- ful skin by morning. This process is also thanks to the benefits given by other key ingredients such as organic Shea Butter, Anti-Pollution Complex and essence of Jasmin and Freesia. The Bite - Clarins Experience After receiving the product, the idea bitebeauty CLARINS Skincare Beauty