Starwood Hotels & Resorts
Starwood Hotels & Resorts updates
Jada Brookes
with some of their latest worldwide news
and developments.
Starwood Hotels & Resorts Opens Stylish New
Aloft Hotel in Liverpool
T
he city of Liverpool will soon have a
stylish new addition to its surroundings
with the opening of Aloft Liverpool, the
second of its kind in the UK.Transforming
the once derelict, historic 110-year-old
Royal Insurance Building, Aloft Liverpool
will feature 116 loft-like guest rooms as
well as their signature W XYZ bar, which
will provide a buzzing social space where
guests can mix and mingle, work or even
grab a drink with friends. The sleek new
Aloft hotel located in central Liverpool
on the corner of Dean Street and North
John Street is within easy reach of popular
shops, buzzing nightlife and world-class
galleries and museums. With urban-
inspired spacious rooms, signature loft-like
ceilings of three metres high, oversized
windows and ultra-comfortable plush
platform beds, the only problem will be
remembering to check out. Guests will
be delighted with the large
walk-in showers that boast
rainfall showerheads and
complimentary Bliss Spa bath
amenities.
For savvy global travellers,
Aloft Liverpool is equipped
with fast and free Wi-Fi
throughout the hotel and
in the lobby, while those interested in
recreational activities can make use of
the hotel’s Re:charge fitness centre, which
is open 24/7 for guests to keep up their
fitness regime or for a late night snack,
there is Re:fuel by Aloft, a one-stop, 24-
hour grab-and-go food and beverage
area. If the thought of leaving your pet
behind is too much to bear, the hotel
also offers Arf, an exclusive pet-friendly
programme where pets can enjoy a stay
with complimentary treats and toys. For
purposes of meetings, a suite of five Tactic
meeting rooms are available, equipped
with state-of-the-art audio, visual, plasma
TV and complimentaryWi-Fi.
From now until 31st March 2015, Aloft
Liverpool is offering an early booking
discount of up to 20% off for hotel stays.
The Luxury Collection Celebrates the 140th
Anniversary of Hotel Imperial in Vienna
O
ne of Europe’s most iconic
hotels, Hotel Imperial in Vienna is
undergoing a one-year restoration as
part of a multi-million dollar investment
programme. The Luxury Collection hotel
will see improvements to the ground
floor, including the landmark lobby as well
as a signature restaurant, destination bar,
Imperial Café and Imperial Torte shop, and
private event venues. The restoration is
being led by esteemed British interior
designer Alex Kravetz who is working
in close collaboration with the
Bundesdenkmalamt (Austrian Federal
Office for the Care of Monuments).
This magnificent building with its
palatial splendour and Italian neo-
Renaissance façade has been the
residence of choice for royalty
and high society for the past 140 years.
It was originally built in 1863 as a
private residence for Prince Philipp of
Württemberg and then converted into
Hotel Imperial in preparation for the 1873
Universal Exhibition. Nicely located on
the iconic Ringstrasse (Ring Boulevard),
in close proximity to the legendary
Musikverein, Hotel Imperial is within a
short distance of popular attractions
such as the Vienna State Opera,
Kunsthistorisches Museum and
Secession Building. The original
passage that connects the
hotel to the Musikverein has
been completely re-modelled
and enlarged and the historic
Composers Entrance provides
guests with a stately departure
experience while en route to
a performance at the world
renowned concert hall, home to the
Vienna Philharmonic Orchestra.
On the way to this grand entryway is
the Path of History lined with archival
photographs of the hotel and its illustrious
guests, including the world’s finest
maestros and musicians as well as
aristocrats and celebrities. Guests will
be enchanted by 1873 – HalleNsalon, an
elegant lobby bar reminiscent of a private
library, with a magnificent high-ceilinged
bar that features sparkling crystal
chandeliers and restored angel friezes. Café
ImperialWien, a place where philosophers,
literati, artists and businessmen once met
for decades, provides the perfect setting
for people to experience the iconic
Viennese coffee house culture, including
the hotel‘s famous Imperial Torte.The new
OPUS Restaurant combines architect Josef
Hoffman’s distinctive Viennese style from
the 1930s with modern aesthetics, where
guests can marvel at exquisite features
such as the original burr walnut panelling,
crystal chandeliers and red candle wall
lights.The menu features premium regional
produce such as wild trout, Alpine beef
and heirloom vegetables.
bite
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