Page 22 - The Bite Magazine - Issue 11

bitedesignerprofile
that shapes a large part of our lives.” As
a fashion designer and creative individual,
Varun believes having an opinion and
a creative vision that he could share
through his work with the outside world
matters the most. His aim is to ensure
that his clothes are seen as armour that
will make women feel beautiful from the
inside out and instil a sense of self-worth,
esteem and confidence. As he stresses,
“Feeling good about yourself encourages
positivity in life.”
As one of the fashion capitals of the
world, Varun sees London as “unique
because of its political and immigrant
migration society” but admits that it
is hard to define exactly what exists
here. Despite this, the designer still
finds London ‘eclectic’ and say he’s not
surprise that London is where the
world comes to find creative new talent,
because “here everything and anything
goes.”Varun describes his design signature
as ‘well-constructed and considered
garments with a beautiful finishing’ and
says,“it makes all the difference to know
the importance of adding or subtracting
even just a few millimetres from a seam to
make a garment perfect, rather than just
great.” When speaking with Varun, you
can really see that he appreciates having
his own label and loves what he does.“It
sounds cliché but so many people I know
had dreams of careers that never took
place and it makes me appreciate that I
am able to follow a creative career path
that brings me a lot of fulfilment and self-
worth.” Although designing for his own
label gives him all the freedom he craves,
where he can do as he pleases and does
not have to answer to anyone,Varun still
has to exercise a lot of self-control to
ensure the work is always completed and
to the highest standards. “In many ways,
the stress increases ten-fold because you
can work longer and push harder, but the
cons are always outweighed when you
see a collection finished or the positive
reaction to your hard work.”
His first article of clothing was an evening
dress that was hand-embroidered and
took around 80-100 hours to make.
Today, the time it takes to construct
a piece of clothing depends on the
complexity of the design but a single
piece could take a few days from
cutting patterns to production whilst
a full collection can take months from
conception to completion. The designer
believes that having a strong vision, love