Page 215 - The Bite Magazine - Issue 11

Bosideng London
Calling All
Distin uished
Gentlemen
As Bosideng London crafts clothes for the individual, Dawn Hunt
discovers their eloquent AW14 collection suitable for the likes of
James Bond.
I t isn’t a well-kept secret that London boasts some
of the world’s finest menswear designers and stores
such as John Lobb,Lock & Co.,Henry Poole,Turnbull
& Asser and Burberry to name a few; they all call this
thriving metropolis home. Britain has been leading the
way with creative male fashion for centuries, producing
such iconic pieces as the Wellington boot, the trench
coat, the Bowler hat, the three-piece suit and even the
concept of shirt and tie was spawned here.Yes, much is
owed in the way of menswear to these leading tailors
and men of the tweed and tartan, for without them,
who knows what modern-day menswear would be
like? Disco inspired neon pink moo-moos drift to mind,
followed quickly by a sudden shudder, as the horror
would be too great!
Given that London is perhaps the birthplace of all things
refined and rugged living in seamless coexistence - a jolly
romp of fox hunting in the morning followed by a royal
ball, makes it easy to understand why one of China’s
leading menswear fashion and sportswear brands would
want to establish its first out-of-the-country flagship
store here. Bosideng features beautifully constructed
collections that blend British style aesthetics and
luxurious elements to create premium everyday casual
to formal wear for the polished, modern man.
bitemenswear