Page 156 - The Bite Magazine - Issue 11
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Beauty editor
Giovanna Zac
reveals the latest trends and looks for
autumn/winter 2014 as seen at London Fashion Weekend in September.
V
odafone London Fashion Weekend was one of the best events in London
this autumn. Hosted in the fabulous Somerset House, from 18th to 21st of
September, proved a real treat for fashion and beauty lovers alike. Whilst
London Fashion Week showed collections for spring/summer 2015, London
Fashion Weekend was based on the actual autumn/winter 2014 trends.This made
it possible for shopaholics and fashion lovers to get closer to the show designers
whilst discovering the latest trends, the amazing shopping experience, catwalks
and beauty tips. LFWEND is always a ‘must-go’ event, and I know as a fact, that
it is impossible to ignore or resist, simply because it is a very pleasant and truly
enjoyable event, with lots of creativity, innovations and inspirations year after year.
For me, it is a delightful way to play and experiment with the latest products, thanks
to the much loved brands of Maybelline, Label.m, Essie and St.Tropez, that keeps us
looking so fabulous and ready to glow all year round.
Here is what we found and loved for AW14:
Beauty
Trends
bite
beauty
T
his year’s official make-up
sponsor for London Fashion
Week and London Fashion
Weekend, Maybelline’s innovative
trendy and super fashionable looks
made it perfect for the shows.Visiting
the ever so cool Maybelline make-
up room during LFWEND gave us
the opportunity to see some of the
best and most used key tools for this
AW14 season trends.
Maybelline New Color Drama
Intense Velvet Lip Pencil
Launched in August, this lip pencil
was the star at the show and event.
This cool lip liner is both a pencil and
a lipstick. Very easy to use, it can be
applied to the lip area for that creamy
and semi-matte and intense colour.
Available in 10 hot shades, the most
popular at the event was
Fuchsia
Desire
together with its matching
Colour Sensational Lipstick in Pink
Punch.
The creamy feel of this lipstick,
enriched with honey nectar, leaves
the lips totally hydrated and intensely
stunning with vibrant colours, and 24
shades to pick from.
The Maybelline fashion look would not
be complete without their signature
eye icons.
Eye Studio Lasting Drama Gel
Eyeliner in Blackest Black
The intense colour of this easy-to-
apply gel liner, together with its oil-
free and 24-hour smudge-proof and
waterproof formula creates one of
the best eyeliner gels in the industry.
The intensity of the colour is great for
any defined and dramatic eye look and
makes that flick go on easily without
any bleeding on the skin. It is also
available in three other long lasting
shades: Brown, Charcoal and Eggplant.
The eye look is completed with the
unique and latest Maybelline Mascara
creation:
Big Eye Mascara.
This
priceless backstage must-have mascara
is the final touch for any big, ultra-sexy
lashes. The double action mascara
wand creates a push-up and intense
volume effect, while the sculpting mini-
brush reaches the tiniest of lashes,
especially on the lower lashes, for a
fuller magnified look that’d turn heads
on or off the catwalks!
