Page 11 - The Bite Magazine - Issue 11

Orange Passion; a contemporary spin on
the classic Campari Orange. Each image
explores and celebrates the recipes that
have stood the test of time and are still
adorned in today’s modern world. Other
stories behind the cocktails include the
creation of the Americano in 1933, said
to have been named after Primo Carnera,
the first Italian to win the heavyweight
boxing title in New York, and Campari &
Seltz, the most popular drink in the Bar
Camparino, opened by founder Davide
Campari himself.
Next year also marks the 100th birthday
of Bar Camparino, where the simple yet
sumptuous Campari & Seltz cocktail is
still popular now as it was
when the bar first opened
a century ago.The Calendar
featuring the dazzling
heroine Eva Green sees the
actress personify the iconic,
classic and stylish nature
of Campari in a series of
stunning outfits created by
leading designers including
Vivienne Westwood,
Versace, Alaia and Christian
Louboutin. On starring in
the 2015 Campari Calendar campaign,
the actress commented, “For me, this
project was about much more than simply
producing a Calendar. It was about telling a
series of stories in an imaginative, creative
and beautiful way – and that’s exactly what
we’ve achieved.This year, those stories are
closer to the heart of Campari than ever
before and I personally feel very honoured
to have been a part of that. The 2015
Calendar is a real testament to Campari
as a brand and seeing all of the stories
together in one collection just proves
that no matter how old these recipes may
get, there will always be a firm place for
Campari within our contemporary world.”
For their 2015 Calendar, Campari
commissioned worldwide acclaimed and
exhibited fine art photographer Julia
Fullerton-Batten to capture the magic of
the brand in all its glory. The first woman
to get behind the lens of the Calendar
campaign, Julia’s signature style made use
of highly creative settings and cinematic
lighting that helped to visually tell the
stories and capture a sense of timelessness
which was central to the theme. Using
a combination of her insightful vision
and distinctive approach, Julia brought
to life each and every special story
behind Campari’s classic cocktails, in a
contemporary and artistic way. Julia gave
her comments on working on the project,
“I was delighted to have the opportunity
to shoot the 2015 Campari Calendar with
Eva Green as the star.What I loved most
about this year’s theme was the flexibility it
gave me as a photographer. My own work
is all about telling stories so shooting the
Calendar felt very close to my heart.With
a twist of history, we also made it very
contemporary, showing the timelessness
of Campari as a brand. I hope others love
it as much as I do.”
CEO of Gruppo Campari, Bob Kunze-
Concewitz, explained the reasoning
behind the theme for the 2015 Calendar,
“We have a very personal connection
to this year’s Campari Calendar as it is
designed to celebrate the brand itself.
The theme, Mythology Mixology, is really
about exploring the whole personality of
the Campari brand – past, present and
future. It leads Campari fans on an exciting
and intriguing journey where we look
not only at our history, but also projects
the brand into the future and together,
imagine where our fascinating adventure
will lead us next. Eva Green encapsulated
all the passion of the brand on this year’s
shoot, striking a perfect balance between
classic beauty but with a very modern
and contemporary attitude that reflects
the versatility of the brand itself.” The
Calendar of which 9,999 copies will be
printed will not go on sale but will instead
be internationally distributed to friends
of Campari around the world. Fans of the
brand can also get involved with the action
as all the imagery will be available to view
across the Campari social media feeds,
including Facebook, Twitter, Instagram
and Pinterest. By using the hashtag
#CampariCalendar, fans will be guided by
Eva through a virtual world of discovery as
she explores each of the cocktails featured
in the 2015 Campari Calendar.
With the enriched colour of red most
dominant, the designs worn by Eva Green
in the images for the 2015 Campari
Calendar immediately captures and
holds your attention. For example, the
cover image sees Eva wearing a gorgeous
heart-shaped strapless dress with thigh
split matched with Le Silla open toe Red
Crystal Pump with 13cm of covered
stiletto heel and Swarovski Begin Necklace
and Amber Pierced Earrings, while holding
a glass of Campari on the rocks.The image
for January captures the actress wearing
a sexy Vivienne Westwood Long Gala
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