IMATS: Welcome to London!

After long waiting the INTERNATIONAL MAKE-UP ARTIST TRADE SHOW is back in town and with its second year at the Olympia Exhibition Centre is going to be huge! It is not just about make-up products, tools, crazy make-up looks, demos and tutorials, it is about having la crème-de-la-crème of the make-up artistry all together under the same roof. What better to inspire new ideas and creativity? There will be  amazing hosts talking about their work and career,  and also share some of their secrets and innovative make-up techniques such as:   make-up effects speakers artists Mark Coulier (The Grand Budapest Hotel, The Iron Lady, Bill Corso (John Carter, Lemony Snicket’s a Series of Unfortunate Events), Makeup & Effects Laboratories CEO and movie veteran Allan Apone (The Avengers, the Iron Man films), Nick Dudman (the Harry Potter films, Penny Dreadful) and Millennium FX cofounder Neill Gorton (Doctor Who, Saving Private Ryan). This show is not just about special effects, infact Fashion artist Einat Dan (Vogue, InStyle), Emmy-winning TV and film artist Thomas Surprenant (Star Trek: Deep Space Nine) and artist/educator/author Michael Spatola (The Monstrous Makeup Manual: Books 1-2) will be featured speakers at the show too and many more!

IMATS-LDN13-BeautyWinner                                                        IMATS-LDN13-CharacterWinner

There will be the International Students Make-up competition, and this year the beauty category is themed Art Through The Ages; the character category has a World of Comic Books and Graphic Novels theme. All major make-up brand will be there to show all their new and also some of the old favourite products, brands such as MAC, BOBBY BROWN, CROWN-BRUSHES, TEMPTU, NARS, MAKE-UP FOR EVER and KRYOLAN just to mention few. Finally do not forget to visit the IMATS MUSEUM, to come face-to-face with some of the creatures and special effects from popular films and TV characters, quite gory but totally cool!


The International Make-Up Artist Trade Show opens its door on the 27th of June from 8:30 a.m. to 5 p.m.

Make-Up Artist Pro-Card Event 4-8 p.m. Friday, June 27

Saturday, June 28; 10 a.m. to 5 p.m.

Sunday, June 29, 2014


VENUE: Olympia National, Hammersmith Road, West Kensington, London W14 8UX


Information on speaker’s timetable, exhibitors and ticket purchase are on



IMATS is produced by Make-Up Artist magazine, a division of Key Publishing Group. IMATS is held annually in Los Angeles; New York; London; Vancouver, B.C.; Sydney; and Toronto. Make-Up Artist is read in nearly 70 countries and was created in 1996 by Emmy Award-winning make-up artist Michael Key.



Giovanna Zac

Beauty Editor


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