To All Make-up Artists In Town: IMATS is Finally Here!!

The International Make-Up Artist Trade Show London is finally opening is doors this week and it is held at the new place in Olympia National Hall, Olympia Kensington.

The show is a must go for all make-up artist as this is where you can find the crème-de-la-crème in make-up artistry: from Mac, Crown Brushes, Kryolan, Nars, NYX to make-up school stands such as The London Make-up School to the best keynote speakers in the industry: Oscar-winning artists Joel Harlow (Star Trek, the Pirates of the Caribbean films) and Mark Coulier (World War Z, The Iron Lady), and BAFTA-winning artist Neill Gorton (Saving Private Ryan, Doctor Who). London-born runway veteran Kabuki (Vogue, Lady Gaga, Sex and the City) will be the beauty keynote speaker. Featured speakers include beauty and body- painting expert Einat Dan (Maxim, InStyle) and SianRichards (Cloud Atlas). Celebrated make-up artist Kazuhiro Tsuji will also appear at IMATS London for the first time ever. Dream Out Loud, the documentary on his life and work, will have its London premiere and Tsuji will lead an exclusive master-class demo; both happen Friday. Throughout the weekend, guests will also learn fashion make-up tips and tricks from Terry Barber, M.A.C.’s director of make-up art for the United Kingdom; David Klasfeld, founder of Obsessive Compulsive Cosmetics; and many others. International cosmetics companies will unveil new products and tools at IMATS London and offer discounts on old favourites, and the Make-up Museum will showcase creatures and effects from popular films and television shows.

In the Battle of the Brushes student make-up competitions, international make-up students will race to create winning looks. This year’s beauty competition is themed The Elements; the character competition has an Oz theme.



 The Make-Up Artist Pro-Card Event, open exclusively to Make-Up Artist Pro-Card holders, will be held 4 to 8 p.m. Friday, June 21. Master classes also will be held Friday.

 General-admission hours are 8:30 a.m. to 5 p.m. Saturday, June 22 (followed that evening at 6 p.m. by the Afterglow party at the onsite Pizza Express) and 10 a.m. to 5 p.m. Sunday, June 23.


Olympia National Hall Kensington, Hammersmith Road, West Kensington, London W14 8UXPrice:



Website: for further info and master classes schedules


IMATS is produced by Make-Up Artist magazine, a division of Key Publishing Group. IMATS is held annually in Los Angeles; New York; London; Vancouver, B.C.; Sydney and Toronto

Giovanna Zac

Beauty Editor

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