After being at Pure Chemistry trunk show, I invite you to discover this distinctively and elegant line of couture lingerie. Thanks to designer Dimple Rani Lalʼs extensive design and sewing experience, the pieces are a compilation of just the right ingredients: playfulness, bold detail, and sensual femininity.
“My range is aimed at the affluent woman that appreciates quality and design over trends and remains progressive and inquisitively on the hunt for the best consumer goods available. For me, fashion is a way to express yourself and not just through outerwear. With lingerie, you can express your inner self however you want…” – Dimple Rani Lal, Founder and Designer of Pure Chemistry Lingerie.
The charm, the elegance, the sensuality, all is perfect in these garments for the AW13 collection. The brand gains its inspiration from the old Hollywood glamour of the 1940s and 50s. Youʼll find pieces that appeal to the femme fatal, sensual minx, and shy girl next store.