Lana Del Rey For H&M

H&M have announced their latest celebrity campaigner, and yes it’s a good one, as this will be the first official fashion campaign that singer/songwriter Lana del Rey has landed.

Here Lana is shot wearing the brands fall 2012 collection and from his shoot, there are definitely some pieces that we cannot wait to get our hands on (that pink angora sweater being one of them).

This campaign was shot by Inez can Lamsweerde and Vinoodh Matadin.

See the full campaign below.

Images taken from Fashion Gone Rouge.

Have you seen Daphne Groeneveld for H&M?

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