Last week the shortlist for the BFC/Vogue Designer Fashion Fund 2012 was released. This fund enables up and coming designers to turn their brand into a worldwide global fashion company. Last year the incredibly talented Christopher Kane captured the eyes of the judges (which includes Harold Tillman and Alexandra Shulman) with his delectable collection and his headstrong business plans.
This year we have some of the most exciting designers that London has to offer ready to wear and accessories wise competing. Each one of these designers are recognised for their unique style, quirky accessories and their intricate use of different fabrics.
The fund itself, now in it’s third year, enables high level mentoring for twelve months as well as £200,000 to help branch their brand to the global market. While the 8 runners up, will all receive a mentor to guide their brand in the same direction.
Below are the candidates for the fund, as well as a singular piece from their latest spring/summer 2012 collection. I think this is the judges toughest year to date.
My personal favourite to win is Mary Katrantzou, the exceptional vision that she has when designing a collection is quite simply remarkable. The mechanical style printing upon her work speaks for itself, while her individualistic shapes, the vibrant colours and the clever cuts, fully shows the stimulating talent that she brings to the fashion industry, and why she fully deserves her place in the globalised market.