The Bite Magazine - Spring/Summer 2020 - Issue 27

Cristina Lloyd admires the history of Campari through art and graphic designs, shown at Galleria Campari in Milan, Italy. Galleria Campari bite exhibition The History of Campari E ver since founder Gaspare Campari invented his namesake beverage with a distinctive bitter taste in 1860, Campari has delighted con- sumers and drinkers the world over for many years. The inimitable and extremely versatile recipe, used as the basis of many cocktails served worldwide such as Mi To, Americano, Negroni, and Boulevardier, has remained the same since its creation and is kept a closely guarded secret that has been passed down over the years. As well as entertaining us with their extensive mixology of cocktails, annual calendars, and short films, Campari has a connection with the arts which tells the story of the brand’s campaigns and achievements throughout the years. Based in Milan, Italy, Galleria Campari first opened in March 2010 to mark the celebrations of Campari’s 150 years of history and is a vibrant multimedia and sensory laboratory that traces the history of the brand through modern and contemporary art.

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