Page 285 - The Bite Magazine - Issue 11
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W
ith a combination of
soft, smooth botanical
flavours and the daring
kick of nettle, D1
London Gin is the new ultra-smooth
gin from D.J. Limbrey Distilling Co.
Ltd. The artistic beverage which made
its exclusive debut at Harvey Nichols’
stores and online shop earlier this year
is now available in selective bars and
clubs including those within the Ignite
Group. Along with its contemporary
art branding, this distinctive ultra-
smooth and versatile gin is sure to be a
winner with gin lovers and other spirit
drinkers, especially vodka drinkers.
There is no doubt that D1 London Gin
will stand apart from its competitors,
not just because of its eye-catching
artistic labelling but also because of
its unique distillation methodology
and blend of enriched ingredients.
To create this dynamic new gin, D.J.
Limbrey Distilling Co. Ltd uses a very
narrow cut of triple-distilled spirit in
a single batch copper pot, combined
with ingredients such as juniper berries,
orange and lemon peel, angelica root,
cassia bark, and nettles. The result
of this diverse combination is a 40%
ABV London Dry Gin that embraces
a mix of quintessential British flavours
and aromas of orange, fruit tea with
a juniper backbone, and a distinctive
blackcurrant nose that works perfectly
with mint as a signature garnish.
Its eye-catching design is thanks to
international contemporary artist
Jacky Tsai whose ‘Floral Skull’ featured
on the bottle, was made famous by
the late Alexander McQueen. The
Shanghai-born artist based in London is
acclaimed for his fusion of Eastern craft
and Western pop art, and extended
work including giant leather skull,
screen prints and other skull themed
sculptures. Jacky’s background inspires
a broad range of imagery, techniques
and media including lacquer carving, silk
embroidery, hand-painted porcelain and
cloisonné. Through combining intricate
images from nature with western
cultural references, the artist’s unique
‘fusion art’ is increasingly sought after
in galleries and premium retail stores
around the world, including Harvey
Nichols.
It may have taken over two years to
perfect D1 London Gin but this has
enabled the contemporary luxury
British spirits company, who has
been crafting spirits for centuries, to
produce a superbly smooth and
versatile super-premium gin. D1
London Gin is D.J. Limbrey Distilling Co.
Ltd’s first spirit to combine traditional
distilling craft with contemporary
branding to create a distinctive, smooth
and versatile super-premium gin
designed for a broad palate of taste.
For those creative mixology serves,
D1 London Gin is the perfect beverage
to combine with fresh fruits, teas and
classic ingredients. Examples of these
refreshing concoctions include
Perfect
Serve:
D1 London Gin with premium
tonic and fresh mint served on the
rocks;
D1 and Pink:
D1 London Gin
with mint infused vermouth, nettle
and peppermint cordial; and ClouD1
–
Jacky Tsai:
Pink foam of vanilla,
cardamom and champagne with blue
foam of blueberry, blackcurrant and
nettle.
Dominic Limbrey, founder of D.J.
Limbrey Distilling Co. Ltd has a passion
for premium gin and a background in
design and production for international
markets. He said, “We are re-defining
super-premium gin by combining
traditional British distilling craft with
branding based on London couture for
people who love gin and those who
wouldn’t consider a traditionally or
heavily botanical-led gin. Our innovative
design and smooth versatility will
enable people around the world to
enjoy D1 London Gin in a way that
reflects their individual taste and style.”
D1 London Gin has already been
awarded two Masters medals for the
Super Premium and Contemporary
categories of the global Gin Masters
2014 based on blind tastings by industry
experts.
At the UK launch hosted by the Ignite
Group at Boujis London in May, guests
were treated to an exclusive art
exhibition and performance by Jacky
Tsai and were given the opportunity
to taste D1 London Gin as well as its
signature serves. At Harvey Nichols,
during the six week listing, customers
were invited to attend tastings at the
Knightsbridge, Edinburgh, Manchester,
Leeds, Bristol and Birmingham stores.
As well as being available at bars within
the Ignite Group, D1 London Gin
can also be found at Boujis, Eclipse
and W Hotel, and will start its global
domination with its first launch in Hong
Kong later this year.
bite
drinks
Photography: Lilla Nyeki.White bottle Images courtesy of Fanclub PR
The Skull Tells It All
