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Benoît Fil, Martell’s Cellar Master commented on his creation

of Martell Premier Voyage, “The desire was to create a blend

that reflected the journey and history of Jean Martell.We had

access in our archives to the exact geographical locations that

he went to.Therefore, we were able to visit the descendants

of these winegrowers who today create the best quality

eaux-de-vie. Martell Premier Voyage takes the best things

from the past of Cognac and Jean Martell’s vision, and makes

them something that we can enjoy together. This new blend

truly captures three centuries of Martell turning cognac into

art.” The very generous notes that makes this unique blend

the perfect celebratory tribute include candied orange peel,

blackcurrant, honey and gingerbread. Whilst swirling brings

out its full elegance, there are subtle notes of old walnuts

combined with generous notes of dried fruit, apricots and

raisins.The attack on the palate is both full and delicate, with

generous aromas of candied fruit still discernible.The hint of

blackcurrant provides a perfect complement to a very rich

and elegant aromatic range while notes of spice and beeswax

comes to the forefront.

bite

drinks

To help celebrate the House’s Tricentenary, world-

renowned French conceptual artist Bernar Venet was

called upon to lend his distinctive, minimalist style by

creating a stunning artwork in which to house the precious

cognac.The artist’s timeless design is comprised of COR-

TEN® steel arcs which are divided into three clusters,

evoking the 300 year anniversary, and shelters a simple

and elegant teardrop-shaped Sèvres crystal decanter.

This celebratory blend can only be drawn from the

sculpture with a fusil; a special pipette used by the Cellar

Master to extract and taste eaux-de-vie from the barrels. Bernar

Venet said of the collaboration, “It was a pleasure to work with a

house with such history, such passion and such vision. I am proud

to be associated with a brand with a heritage as strong as Martell’s.

I was inspired by the date 1715, as the year that Louis XIV died

and this great cognac house was born. I have in the past created

a sculpture around a statue of Louis XIV, and I wanted a sense of

continuity with my work. The arches in the work represent this

continuity, and a sense of time. The three arc clusters represent the

three centuries that we are celebrating.There are so many parallels

between Versailles, the birthplace of Art De Vivre, and Martell and

with what I do.” Bernar Venet, one of France’s most prolific artists

has been exhibiting his work since 1965 and his sculptures have

toured the world over.

In keeping with the number of years that Martell has been

established, there will only be 300 pieces of the exceptionally

limited edition available worldwide. Each one will be individually

signed, numbered and produced to order, encapsulating the

excellence and creatively for which the House of Martell stands.

The Martell PremierVoyage is priced at €10,000 EUR; simply go to

their website to register or submit any enquiries.

Images courtesy of Image.net

www.premiervoyage.martell.com