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Starwood Hotels & Resorts

Starwood Hotels & Resorts updates

Jada Brookes

with some of their latest worldwide news

and developments.

Starwood Hotels & Resorts Opens Stylish New

Aloft Hotel in Liverpool


he city of Liverpool will soon have a

stylish new addition to its surroundings

with the opening of Aloft Liverpool, the

second of its kind in the UK.Transforming

the once derelict, historic 110-year-old

Royal Insurance Building, Aloft Liverpool

will feature 116 loft-like guest rooms as

well as their signature W XYZ bar, which

will provide a buzzing social space where

guests can mix and mingle, work or even

grab a drink with friends. The sleek new

Aloft hotel located in central Liverpool

on the corner of Dean Street and North

John Street is within easy reach of popular

shops, buzzing nightlife and world-class

galleries and museums. With urban-

inspired spacious rooms, signature loft-like

ceilings of three metres high, oversized

windows and ultra-comfortable plush

platform beds, the only problem will be

remembering to check out. Guests will

be delighted with the large

walk-in showers that boast

rainfall showerheads and

complimentary Bliss Spa bath


For savvy global travellers,

Aloft Liverpool is equipped

with fast and free Wi-Fi

throughout the hotel and

in the lobby, while those interested in

recreational activities can make use of

the hotel’s Re:charge fitness centre, which

is open 24/7 for guests to keep up their

fitness regime or for a late night snack,

there is Re:fuel by Aloft, a one-stop, 24-

hour grab-and-go food and beverage

area. If the thought of leaving your pet

behind is too much to bear, the hotel

also offers Arf, an exclusive pet-friendly

programme where pets can enjoy a stay

with complimentary treats and toys. For

purposes of meetings, a suite of five Tactic

meeting rooms are available, equipped

with state-of-the-art audio, visual, plasma

TV and complimentaryWi-Fi.

From now until 31st March 2015, Aloft

Liverpool is offering an early booking

discount of up to 20% off for hotel stays.

The Luxury Collection Celebrates the 140th

Anniversary of Hotel Imperial in Vienna


ne of Europe’s most iconic

hotels, Hotel Imperial in Vienna is

undergoing a one-year restoration as

part of a multi-million dollar investment

programme. The Luxury Collection hotel

will see improvements to the ground

floor, including the landmark lobby as well

as a signature restaurant, destination bar,

Imperial Café and Imperial Torte shop, and

private event venues. The restoration is

being led by esteemed British interior

designer Alex Kravetz who is working

in close collaboration with the

Bundesdenkmalamt (Austrian Federal

Office for the Care of Monuments).

This magnificent building with its

palatial splendour and Italian neo-

Renaissance façade has been the

residence of choice for royalty

and high society for the past 140 years.

It was originally built in 1863 as a

private residence for Prince Philipp of

Württemberg and then converted into

Hotel Imperial in preparation for the 1873

Universal Exhibition. Nicely located on

the iconic Ringstrasse (Ring Boulevard),

in close proximity to the legendary

Musikverein, Hotel Imperial is within a

short distance of popular attractions

such as the Vienna State Opera,

Kunsthistorisches Museum and

Secession Building. The original

passage that connects the

hotel to the Musikverein has

been completely re-modelled

and enlarged and the historic

Composers Entrance provides

guests with a stately departure

experience while en route to

a performance at the world

renowned concert hall, home to the

Vienna Philharmonic Orchestra.

On the way to this grand entryway is

the Path of History lined with archival

photographs of the hotel and its illustrious

guests, including the world’s finest

maestros and musicians as well as

aristocrats and celebrities. Guests will

be enchanted by 1873 – HalleNsalon, an

elegant lobby bar reminiscent of a private

library, with a magnificent high-ceilinged

bar that features sparkling crystal

chandeliers and restored angel friezes. Café

ImperialWien, a place where philosophers,

literati, artists and businessmen once met

for decades, provides the perfect setting

for people to experience the iconic

Viennese coffee house culture, including

the hotel‘s famous Imperial Torte.The new

OPUS Restaurant combines architect Josef

Hoffman’s distinctive Viennese style from

the 1930s with modern aesthetics, where

guests can marvel at exquisite features

such as the original burr walnut panelling,

crystal chandeliers and red candle wall

lights.The menu features premium regional

produce such as wild trout, Alpine beef

and heirloom vegetables.