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bite
men
SUPERDRY
IMPRESSED THE
CROWD WITH THEIR AW14
COLLECTION AT LONDON
COLLECTIONS: MEN’S FIRST BI-
ANNUAL EVENT OF THE YEAR.
CRISTINA LLOYD
FINDS OUT
HOW ITWENT.
O
nce upon a time, when we entered a new
year in the UK, we would have to wait
until February to view the next season’s
horde of fashion collections at London
Fashion Week. Thankfully, this is no longer the case!
As menswear became more prominent in the fashion
world, and so they should, we can now look forward
to London Collections: Men in January as the first
fashion event on our calendar, highlighting and
showcasing the crème de la crème of men’s couture.
Since its establishment two years ago London
Collections: Men have succeeded in promoting both
SUPERDRY
AT LONDON COLLECTIONS
AW14
MEN
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